The Ledger
It proves what works.
Every decision is on the record, and every pattern has to prove it works before it changes anything.
The workspace
Every decision is on the record.
Open any decision and see what Cernu weighed — and what it passed on.
The Ledger
41 outcomes on record · every decision kept
Decision · 12 Mar
Prioritized Kestrel Security for the compliance-led play
Evidence weighed
SOC 2 deadline drives the evalsignal · 2d
3 similar accounts won with this angleprecedent
Sofia Marek hired to lead securitysignal · 12d
Paths not taken
Lead with pricing · Wait 30 days
On the record
Outcome landed — Kestrel Security won
Filed 9 Apr · joined to the decision · permanent
Patterns · proving out
Proven+14% vs baseline
Accounts with a funding signal win an estimated 71% of the time.
Backed by 23 closed deals · now shaping scores
Under review
Accounts with a hiring-spike signal win an estimated 33% of the time.
Still proving out · 11 deals so far
Retiredwk 14
Mid-market compliance angle stopped beating the baseline.
Removed from scoring automatically · history kept
Learning that has to earn it.
The record
Ask why, months later.
Every decision Cernu makes is written down with the evidence it weighed and the paths it didn't take. When someone asks why an account was prioritized in March, you get a real answer — not a shrug.
- The evidence behind every decision, kept
- Outcomes are permanent — nothing gets quietly rewritten
Decision · 12 Mar
Prioritized Kestrel Security for the compliance-led play
Evidence weighed
SOC 2 deadline drives the evalsignal · 2d
3 similar accounts won with this angleprecedent
Sofia Marek hired to lead securitysignal · 12d
Paths not taken
Lead with pricing · Wait 30 days
Proof
Patterns earn their place.
When Cernu spots something that looks like it wins deals, it doesn't touch your scores. It watches from the sidelines until the pattern proves itself on deals it's never seen — then it starts shaping the list.
- Nothing influences a score because it looked plausible
- Every pattern shows how sure it is and why
Proven+14% vs baseline
Accounts with a funding signal win an estimated 71% of the time.
Backed by 23 closed deals · now shaping scores
Under review
Accounts with a hiring-spike signal win an estimated 33% of the time.
Still proving out · 11 deals so far · not yet shaping scores
Honesty
What stops working gets retired.
Markets shift, and yesterday's winning angle decays. The ledger keeps testing every pattern against fresh results and retires the ones that stop earning — before your team spends another quarter on them.
- Decaying patterns caught automatically
- The list gets better, not just bigger
Retiredwk 14
Mid-market compliance angle stopped beating the baseline.
Removed from scoring automatically · the history stays on record
What an honest ledger buys you.
Scores with receipts
No number stands without its evidence.
Experiments, no data team
You read the results; the methodology is already handled.
Promotion on proof
Patterns change scores only after they beat the baseline on real deals.
Automatic retirement
What stops working is pulled before it costs you a quarter.
A compounding edge
Your wins and losses are the one asset a competitor can't buy.
A permanent history
Outcomes are never edited or deleted — the record is the record.
The ledger
Every pattern says where it stands.
Proven, proving out, or retired — the status is visible to your whole team.
Works with your stack
Your CRM stays the system of record.